The campaign to get the supermarkets and John West to adopt sustainable fishing practices is going well. Morrisons have now changed their policy.

Press release fom Greenpeace

Dear friends,

Brilliant news! Morrisons have announced a new policy on tinned tuna, committing to stop sourcing fish caught with destructive methods. This means that now all major UK supermarkets are moving to 100% sustainably sourced tuna in their own brand tins.

However, John West is the one last dark cloud hovering over our supermarket shelves, stubbornly holding on to catastrophic methods.

If you haven’t already, please email John West now to tell them to change their tuna. And, if you have, please ask five friends to send an email:.

www.greenpeace.org.uk/fishfight

The move by Morrisons follows fast behind promises made by supermarket giants Tesco and Asda, leading brand Princes, plus existing commitments from Sainsbury’s, Marks & Spencer, Waitrose and the Co-op to ditch dangerous fish aggregating devices which kill endangered sharks, rays, turtles, juvenile tuna and other tuna species.

Thanks to your support our mission to clean up the UK’s tuna industry has gone (aherm) swimmingly with rapid progess: it was described by the Independent newspaper today as “one of the most successful environmental campaigns in years”.

Over 41,000 emails have been sent to John West already, asking them to ‘change their tuna’. Plus, now all consumers in the UK have better, less destructive choices when buying tuna tins.

So incredible pressure is now on for John West to switch to sustainable techniques – and match the rest of the UK marketplace.

We’ve had mass exposure of our campaign against damaging fishing practises thanks to Hugh’s Fish Fight TV programme.

Even fisheries minister Richard Benyon pledged support in parliament to tinned tuna companies trying to stop bycatch.

We’re so very close to 100% Fad-free tinned tuna in the UK – with just one brand left to clean up their practises.

So please do keep the pressure on – email John West now:

www.greenpeace.org.uk/fishfight

Thank you,